Strategy & product range
We clarify your target audiences, offer, sales channels and commercial requirements.
OUTCOME
A prioritised development plan for your online business.
04 / E-COMMERCE CONSULTING
Understand your shop.
Move your business
forward.
E-commerce consulting for small and medium-sized retailers and businesses. We look at your online business as a whole: your offer, the purchasing journey and the operations behind it.
COLOGNE / DÜSSELDORF · INTERNATIONALExplore further ↓
YOUR STARTING POINT
Unlock the potential
of your online business.
Traffic and revenue tell only part of the story. Together, we examine what motivates customers to buy and which improvements make commercial sense for your business.
Your shop attracts visitors, but too few of them complete a purchase.
Revenue, advertising costs, returns and operating expenses do not yet add up to a viable result.
You are planning to start selling online or want to develop your existing shop with a clear focus.
WHAT WE DO
See the whole picture.
Improve what matters.
A specific task or a broader project: our proposal sets out exactly which elements we will take on.
Shop & purchase journey
We review navigation, product information, the basket and checkout from your customers' perspective.
OUTCOME
Specific improvements to the path to purchase.
Marketing & profitability
We connect campaigns and content with relevant product pages, assessing profitability against the cost data available.
OUTCOME
Coordinated activities and meaningful performance measures.
Systems & operations
We assess the requirements for your shop, inventory management and team collaboration. Where useful, we bring in process consulting.
OUTCOME
A well-founded system decision or a plan for better integration.
HOW A PROJECT MIGHT BEGIN
A purchasing journey that makes sense.
One possible starting point: we review a key product category from the campaign click through to checkout. Together, we prioritise barriers, improve selected pages and agree how to assess the value of the changes.
- Prioritised barriers
- Clearer user journeys
- Measurement plan
An illustrative starting point. We tailor the actual scope to your project.
HOW WE WORK
A clear goal.
A shared way forward.
You know your business. We bring structure and support with implementation. Regular communication keeps the project on track.
- 01
Understand the business
We establish a clear picture of your offer, systems, sales channels and available data.
- 02
Prioritise improvements
We rank improvements by expected value, effort and dependencies.
- 03
Implement step by step
We support the agreed changes together with your team and any other service providers involved.
- 04
Review profitability
We assess progress using relevant performance measures, taking the available data into account.
YOUR QUESTIONS
Good to know.
Is this service only for existing online shops?
No. We also help plan new sales channels. In that case, the focus is on your target audience, offer, system requirements and a commercially viable starting point.
Will we need to change our shop platform?
A change only makes sense if specific requirements or commercial reasons justify it. We start with what your existing system can do.
Does the lead guarantee also cover shop revenue?
The lead guarantee applies only to expressly agreed marketing projects and defined enquiries. It does not guarantee orders, revenue or profit. We agree suitable goals separately for shop projects.
THE NEXT STEP
Where should your
online business go next?
Tell us where you are today and what you want to achieve. Together, we will work out the next step.