Audience & message
We clarify your offer, demand, competition and the criteria for a relevant enquiry.
OUTCOME
A shared framework for campaigns and content.
02 / MARKETING, SEO & SEA
Get found.
Attract the
right customers.
SEO, Google Ads and landing pages for SMEs in the Cologne and Düsseldorf region and internationally. We focus your marketing on relevant enquiries for your sales team.
With an individually agreed Lead guarantee ↗COLOGNE / DÜSSELDORF · INTERNATIONALExplore further ↓
YOUR STARTING POINT
A strong offer.
Not enough demand?
Your business has something valuable to offer. What matters is whether the right people hear about it, understand the value and find an easy way to get in touch.
Your customer acquisition depends heavily on referrals or individual contacts.
You invest in marketing but find it difficult to assess the quality of your enquiries.
Search ads, your website and your sales team are not yet working well together.
WHAT WE DO
From a search
to a conversation.
A specific task or a broader project: our proposal sets out exactly which elements we will take on.
SEO & content
We review the technical foundations, site structure and relevant topics, then prioritise improvements to your organic search visibility.
OUTCOME
An SEO action plan with clear priorities.
Google Ads & landing pages
We develop Google Ads search campaigns (SEA) and relevant landing pages. Advertising spend, campaign management and implementation are listed separately in our proposal.
OUTCOME
Coordinated campaigns, ads and landing pages.
Enquiries & evaluation
Together, we agree how enquiries will be recorded and assessed by your sales team. This feedback informs ongoing improvements.
OUTCOME
An evaluation based on agreed performance measures.
HOW A PROJECT MIGHT BEGIN
One offer. A clear starting point.
One possible start: together, we select a service with a clearly defined audience, sharpen the message and develop a suitable landing page. A focused search campaign provides initial insights, which we assess alongside the quality of incoming enquiries.
- Target audience profile
- Campaign & landing page
- Enquiry evaluation
An illustrative starting point. We tailor the actual scope to your project.
MARKETING WITH ACCOUNTABILITY
A clear goal.
An agreed
lead guarantee.
We offer an agreed lead guarantee for suitable marketing projects. Whether and to what extent it fits your project depends on your offer, target audience and planned budget.
The specific conditions are agreed in writing before the project starts and form part of your individual proposal.
Discuss the possibilitiesTo ensure we both understand what counts as a result, we agree the following points in writing before the project starts:
- What counts as a lead
- For example, an enquiry from someone in the agreed target audience who can be contacted and is interested in your service. We agree the precise definition together.
- Target, timeframe & budget
- The agreed number of leads, measurement period, advertising budget and services provided by PASS Solutions.
- Measurement & your contribution
- How enquiries are attributed and verified, and which requirements need to be met on your side.
- If the target is not met
- The service to be provided in this situation is expressly set out in the proposal.
The guarantee applies only to the leads agreed in writing. It does not promise specific Google rankings, signed contracts or revenue.
HOW WE WORK
A clear goal.
A shared way forward.
You know your business. We bring structure and support with implementation. Regular communication keeps the project on track.
- 01
Understand the opportunity
We discuss your offer, previous activities, goals and sales team's capacity.
- 02
Agree the framework
We set out the services, budget, measurement approach and, where applicable, lead guarantee in writing.
- 03
Put the plan into action
We align content, ads, landing pages and technical requirements.
- 04
Improve lead quality
We assess demand and enquiries, then identify the next improvements.
YOUR QUESTIONS
Good to know.
Do we need SEO and paid search at the same time?
That depends on your offer, starting point, budget and timeframe. We prioritise activities to suit your project; not every project needs both channels.
Does the lead guarantee apply to every project?
The guarantee applies only when expressly agreed for your project. The lead definition, target, timeframe, budget, your contribution and the service to be provided if the target is not met are set out in writing beforehand.
What counts as a qualified enquiry?
For example, a contactable enquiry from your agreed target audience with an interest in the advertised service. The precise criteria are defined for your project. An enquiry is not yet an order.
How is the budget structured?
Our services and the advertising budget are listed separately. We agree which one-off and ongoing services make sense before you commission the work.
THE NEXT STEP
Which customers
do you want to reach?
Tell us where you are today and what you want to achieve. Together, we will work out the next step.