Goals & site structure
We clarify your audiences, their questions and the purpose of each page. Existing content and search traffic inform the plan.
OUTCOME
An agreed site structure and content plan.
03 / WEBSITES & REDESIGNS
A clear presence.
A good next
step.
Websites for small and medium-sized businesses that explain your offer clearly and support sales. From positioning through to technical implementation.
COLOGNE / DÜSSELDORF · INTERNATIONALExplore further ↓
YOUR STARTING POINT
Your website can
do more for you.
A strong website answers your potential customers' questions. We treat design, content and the path to an enquiry as one connected task.
Your website no longer reflects what your business stands for today.
Visitors have to piece together your offer from scattered information.
You want a redesign or a focused improvement to your existing website.
WHAT WE DO
From the message
to the final click.
A specific task or a broader project: our proposal sets out exactly which elements we will take on.
Copy & design
We combine clear writing with distinctive design and a clear visual hierarchy.
OUTCOME
A design you can review, with actual content.
Technology & user journeys
We build the website to suit your requirements. This includes responsive layouts, usability, loading behaviour and search engine fundamentals.
OUTCOME
A working website available to preview.
Launch & handover
We plan the transition, account for existing URLs and clarify responsibilities for content and ongoing operation.
OUTCOME
A coordinated launch and a clear handover.
HOW A PROJECT MIGHT BEGIN
Improve what exists or start afresh?
One possible starting point: we review your key entry pages and the path to an enquiry. If the technical foundations are sound, new content and clearer user journeys may be enough. A rebuild makes sense when the agreed goals cannot be achieved cost-effectively with the existing solution.
- Site structure
- Design concept
- Implementation plan
An illustrative starting point. We tailor the actual scope to your project.
HOW WE WORK
A clear goal.
A shared way forward.
You know your business. We bring structure and support with implementation. Regular communication keeps the project on track.
- 01
Clarify requirements
We discuss your audiences, content, existing systems and the website's purpose.
- 02
Agree the design
You can review the copy, design and user journeys in a working preview.
- 03
Build & check
We develop the pages and test the agreed functionality at different screen sizes.
- 04
Launch & hand over
We support the planned transition and clarify maintenance, access and further development.
YOUR QUESTIONS
Good to know.
Does the whole website need to be rebuilt?
No. We first assess which improvements make sense within your existing setup. A change of system needs a clear benefit.
Can you also handle copy and content?
Content planning and copywriting can be part of the project. We agree factual details, image rights, references and legally required information with you.
What happens to existing pages and search traffic?
A redesign takes important existing URLs and content into account. Changes and necessary redirects are planned and checked; we cannot promise specific rankings.
Who maintains the website afterwards?
We agree this before implementation. Depending on your needs, we set up a suitable maintenance approach or arrange ongoing support. We discuss recurring work and any third-party costs transparently.
THE NEXT STEP
What should your
website achieve?
Tell us where you are today and what you want to achieve. Together, we will work out the next step.